Analisa Pemilihan Aplikasi Pemesanan Makanan Online Menggunakan Metode Analytical Hierarchy Process (AHP)
نویسندگان
چکیده
Pemesanan makanan secara online sudah menjadi cara paling umum yang digunakan masyarakat untuk memesan dengan memanfaatkan situs atau aplikasi. Maraknya aplikasi pemesanan saat ini memicu adanya persaingan bisnis. Semakin beragam layanan, fitur dan tampilan ditawarkan dari masing-masing tersebut seperti, tersedia restoran lengkap, pelayanan cepat karena memiliki armada banyak, terdapat voucher gratis ongkos kirim, serta potongan harga (discount) membuat pengguna bingung memilih salah satu terbaik tersebut. Diperlukan sebuah metode dapat pengambilan keputusan yaitu menggunakan Analytical Hierarchy Process Method (AHP). Metode dalam menguji penentuan kriteria telah ditentukan antara lain harga, kecepatan pengantaran, pembayaran, pilihan resto. Hasil penelitian ini, faktor utama di prioritaskan penilaian adalah nilai 0,511 51%. Alternatif terpilih sesuai Shopeefood presentase 41%, unggul peringkat pertama pada tiga pengantaran pembayaran. Kemudian kedua Gofood 33%. Di terendah Grabfood 26%.
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ژورنال
عنوان ژورنال: Jurnal Sosial dan Teknologi
سال: 2022
ISSN: ['2774-5147', '2774-5155']
DOI: https://doi.org/10.59188/jurnalsostech.v2i11.479